| Circulation |
| Florida -- 113,000 |
| Midwest -- 11,000 |
| Total -- 124,000 |
| Readership |
| 85% Realtors |
| 5% Residential owners |
| 5% Professionals and newspaper reporters |
| 5% General readership |
| Daily open rate -- 21.1% |
Daily direct read on website,
along with obtaining the source -- 3,100 |
| Past Advertising Themes |
| Exceptional residential listings requiring extensive marketing |
| Commercial properies - restaurants,strip centers, multi-family, high rises |
| Tracts of land, groups of lots |
| Professional services: Attornies, CPA's, Mortgage brokers |
| Auction houses |